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Last year was a great
year for Bad Boy South and Block Entertainment’s Boyz
N Da Hood. ‘Dem Boyz ‘ became a hit record while
Young Jeezy [although signed to Def Jam as a solo artist]
the rookie of the year, represented Block Entertainment
to the fullest.
This year is looking good to be a continuation to that success.
With projects from Big Gee, and newly added Yung Joc, Diddy
may finally have his rap game close to where it used to
be.
For Yung Joc, the College Park/ SWATS bred MC, its all about
timing. He’s been rapping since he was 12 years old
but it is now at 23 years old that everything has fell into
place for his debut effort, New Joc City. He’s so
confident in the team, he’s assembled around him and
his timing being right he’s claiming himself rap’s
Rookie of the Year for 2006. “It’s due process
for everything. I been doing this for a long time, I been
keeping myself around the right people for a long time,
until I could get the right infrastructure together to jump-off.”
He’s finally perfect.
Everything is now in place. He’s got the target locked
in and Joc’s ready to fire. Joc started to pursue
this career in middle school, doing talent shows and rapping
at anything from your block party to your fashion show.
He was performing as part of a group, official with a manager
and all. The group was being shopped to labels and there
was industry interest, but the group could never seal the
deal.
Joc continued to pursue the career on an off while going
to school, the majority of his time spent with different
hip-hop groups. He figured being with a group would be less
stressful. Instead, it turned out the be a hinderance in
his career. Four years ago he decided that as a solo artist
he could accomplish much more. He hit the underground scene
and started doing shows all over Atlanta. That’s how
he met Boyz N’ Da Hood founder Block. Block was impressed
with what he saw, so much so that he signed him almost immediately.
Now with Block Entertainment co-signing the project and
Bad Boy South making it official, New Joc City will make
it’s release this Spring.
Joc is set to paint vivid pictures of what life is like
in the ghetto. Armed with a southern delivery, a slick wordplay
and a passion for many different styles of music the album
is expected to make a monumental impact.
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