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Dee Cee was influenced by Marcus Garvey's teachings of self reliance for black people and also by brothers before him who ventured out and became successful in their own businesses. It is different from other restaurants - it's a vegetarian restaurant. Dee Cee has been a vegetarian himself for 19 years. He decided there weren't any vegetarian restaurants where he and his family can eat so he started his own restaurant. That way other vegetarians can eat there as well.
Dee Cee feels that they are also different than other restaurants in the community because their service matters. They don't serve anything that crawls, walks, swims or flies; that in itself sets them apart from other restaurants in the community. And, in fact, the entire city, stated Dee Cee. His restaurant try¼s to promote a family-type environment where they promote anything with young, anything with building up the community. Strictly Roots donates leftover food to City Harvest so that hungry New Yorkers who can't afford to buy food can get something to eat.
They must have some good recipes because they get customers from all over. They get customers from Boston, Philadelphia, Washington DC, Rockland County, Brooklyn as well as people who live and work in the community who go there to eat. They also get people from different cultural backgrounds. They get white people, native Americans, black, Chinese, Japanese, European tourist, and all different types of people.
His message to those in the community who want to have their own business is that perseverance is the key to success. It requires an idea, a vision. He believes if you are a young person and have a dream, you should pursue it without any hesitation and devote all your energy to achieving that goal. I feel that it's a good restaurant that is different from others in the community and gives people in the community an opportunity to try some new and different food for a change. I hope they keep on doing what they are doing to help change the community in a positive way. |
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